Blogs are web logs that are updated regularly, usually on a daily basis. They contain information related to a specific topic. In some cases blogs are used as daily diaries about people's personal lives, political views, or even as social commentaries. The truth of the matter is that blogs can be shaped into whatever you, the author, want them to be.
Creating blogs give all the users a lot of benefits. The users enable to make contacts with people they would never have met. The blog opens new opportunities. It significantly increases our credibility by demonstrating the quality of our thoughts. The users can build a community of people who are interested in their products and what to say about them. Blogs are flexible enough to allow a dialogue, a conversation, a sharing of ideas, the revelation of the parties’ true insights and resources without corporate filtering.
That, and only that, encourage and develop a relationship based on
trust. It has given a much better two-way conversation with the consumers than they had without it. The users also had several interviews with journalists because of the weblog, though that is likely because it is still unusual to have a corporate weblog.
Blogs also allows the users to share ideas and insights into our product. A blog allows us to have an open dialog with customers. This open dialog allows us to align ourselves with our customers.
Blogs have potential to help the organization develop stronger relationships and brand loyalty with its customers. Blogs can be a positive way of getting feedback, and keeping your finger on the pulse, as readers react to certain pieces, suggest story ideas. Blogs can build the profile of the writer, showcasing the organization as having talent and expertise.
The disadvantages of blogs are most people don’t have very much to say that’s interesting unable to write down their ideas in a compelling and clear manner. I have often found that the people who have most time to write have least to say, and the people who have most to say don’t have enough time to write it. Like practically everything else on the web, blogs are easy to start and hard to maintain. Writing coherently is one of the most difficult and time-consuming tasks for a human being to undertake.
So, far from blogs being a cheap strategy, they are a very expensive one, in that they eat up time. As a result, many blogs are not updated, thus damaging rather than enhancing the reputation of the organization. Organizations are not democracies. The web makes many organizations look like disorganizations, with multiple tones and opinions. Contrary to what some might think, the average customer prefers it if the organization they are about to purchase from is at least somewhat coherent.
As an individual, I would highly recommend that you have some
sort of publishing strategy, whether it is a blog, newsletter, writing articles for magazines, website or whatever. This is an age where you will build your professional reputation word by word. Start off by finding something people care about and that you care about. Happy Blogging everyone…♥
